Oral Care Market

Oral Care Market

The Global Oral Care Market is anticipated to register a growth at a CAGR of 4.7% during the forecast period 2018-2025. The market is majorly influenced by high contribution of market players in marketing and promotional activities along with increased amount of investment in the market.

The Oral Care industry is consolidated by nature and the majority of market share were dominated by few major players present in the market such as Colgate-Palmolive, GlaxoSmithKline PLC, Unilever PLC and Procter & Gamble. The market consists of various regional players as well, the key players are adopting various competitive market strategies to cater the market share by fulfilling the market demand of technological advancements and product innovations in oral care products, such as electronically powered and nanotech toothbrushes and light optic teeth whiteners. The major demand to resolve plague and gum issues; and pain and sensitivity relief are presenting major market opportunities for the market to grow.

The company profile section of the Global Oral Care Market include some major players of the market that include Colgate-Palmolive Company, Sunstar Suisse S.A., Glaxosmithkline PLC, Church & Dwight Co., Inc., The Procter & Gamble Company, Lion Corporation, 3M Company, Dr. Fresh, LLC, GC Corporation, Johnson & Johnson, Koninklijke Philips N.V. and Unilever PLC.

Colgate-Palmolive Company

Colgate-Palmolive Company was founded in 1923 and the company is based in the United States. It is a consumer product company and market its products globally. The product portfolio of the company include toothpaste, toothbrush, bar and liquid soaps, deodorants, shampoos, laundry products, dishwashing liquids and others.

Analyst Viewpoint for Colgate-Palmolive Company:

As per the analysis, the company witnessed a growth in the year 2018 but failed to pace up with the global beauty and personal care industry. But, the oral care segment of the company is continuously facing a growth. However, local competitors are slowing down the company’s growth specifically in emerging market, but at lower pace. Company’s other segments than oral care are not performing well in the market that may limit the growth prospects in the future.

Unilever PLC

Unilever PLC was founded in 1994 and the company is based in India. Company primarily deals in fast moving consumer goods. The company offers toothpastes, personal care, water purifiers, ice cream, packaged foods, coffee, tea, cosmetics, deodorants, skin care, shampoos, detergents, soaps and other related products. The company markets its product globally.

Analyst Viewpoint for Unilever PLC:

For Unilever, 2018 was accounted as a good year, the company performed well but if compare with the industry average the company’s growth seems average. Company continues to diversify its product portfolio by adopting competitive strategies, such as acquisition of Tatcha, a Japanese beauty company for $500 million in 2019 which was the second biggest acquisition by Unilever after acquisition of Dollar Shave Club for $1 billion in 2016. The company’s acquisition of premium and trendy brands will diversify the portfolio at large scale and cater the trendy customer base.

The Procter & Gamble Company

The Procter & Gamble Company was founded in 1905 and the company is based in the United States. The company deals in consumer products at global level. The major segments in which company is dealing include beauty care, health care, paper, food and beverage, and laundry and cleaning.

Analyst Viewpoint for The Procter & Gamble Company:

The Oral Care segment falls under the category of health care segment of the company and the health care segment banged 12% share among all the other business segments that include grooming segment, baby, feminine and family care segment, beauty segment, and fabric care and home care segment. The company’s major revenue source is fabric and home care segment with 33% of the business segment share. The company majorly dominate the North American region with 45% of the regional share. The financial year 2019 accounted positive for the company, as the company achieved its core financial goals while improving market share and cater more consumer base.

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The market research report compiled by Report Ocean also delivers detailed analysis of market segmentation, market determinants, geographical segmentation, market overview, market forecast, market sizing and other interesting market elements.

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