Interactive Kiosk - A Silver Lining Amidst the Chaos of COVID-19

An interactive kiosk is a self-service device or a computer station set up for public use. It provides digital content and information on variety of topics through user-friendly interface. Kiosk interactive machines are used to perform various functions such as bill payment, way finding, tourism, information sharing and so on. In addition, interactive kiosk machine provides full product details with various recommendation to its consumer, it allow consumer to get control over their purchasing power and hence it ensures high degree of customer satisfaction. The global interactive kiosk market size was valued at $14.76 billion in 2018, and it is projected to reach $29.14 billion by 2026, growing at a CAGR of 8.67% during the forecast period of 2019 to 2026.

The global interactive kiosk market is segmented based on type, industrial vertical and region:

• Based on type, the global interactive kiosk market is segmented on the basis of bank kiosk, self-service kiosk (information kiosk, ticketing kiosk, photo kiosk, patient information kiosk, check-in kiosk, employment kiosk, and others), and vending kiosk (food and beverages vending kiosk, and others).
• Based on industry vertical, the global interactive kiosk market is segmented on the basis of retail, healthcare, government, transportation, BFSI, and others.
• Based on geographical region, the global interactive kiosk market is studied among North America (US, Canada, Mexico), Europe (Germany, France, Italy, Spain, UK, rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, rest of Asia-Pacific) and LAMEA (Brazil, Saudi Arabia, South Africa, rest of LAMEA).

Dynamics of Global Interactive Kiosk Market

Increasing demand for interactive system which provides product details as well as recommendation in retail stores, increase in adoption of automated machines, and a rapid development in touch enabled technology are some major factors fueling the growth of the global interactive kiosk market. In addition, kiosk self-service system is available 24×7 for its customers which eliminates the waiting time of consumer, and hence provides a high degree of customer satisfaction is a positive factor for the growth of the interactive kiosk market. However, high cost associated with the self-service kiosk machine is the major hindrance in the path of this market. Threat of cyber-attack is a major challenge for kiosk market. Moreover, increasing adoption of tele-kiosks machines with in built global positioning system (GPS) technology are expected to offer lucrative opportunities for the global interactive kiosk market in coming years.

Major players included in the research study of the Global Interactive Kiosk Market

NCR Corporation, Kiosk Information Systems, Advantech Co., Ltd., Meridian Kiosk, Advanced Kiosks, Diebold Nixdorf, Incorporated, Source Technologies, TouchScreen Solutions, Embross, and REDYREF are the major players included in research study of global interactive kiosk market.

Snapshot of Investments in the Global Interactive Kiosk Market

McDonald’s corporation decided to invest $6 billion to set kiosk system in more than 6,000 stores in US. Bleep UK PLC, a designer and supplier of innovative point of sale solutions, announced the launch of a new self-service EPOS kiosk in the market. Kiosk Innova, Turkey’s kiosk producer launched two new products known as curve and duet series, developed to provides solutions for self-service check-in, ticketing operation and payment. E-commerce giant Amazon decided to launch 100 mall kiosks across India.

Impact of Coronavirus on Global Interactive Kiosk Market

Coronavirus has punched the entire world’s economy hard. But, it has shown a positive impact on the global interactive kiosk market. Self-awareness, self-isolation and social distancing are the need of hour. Interactive Kiosk system help to sensitize people about the precautionary measure to be taken to fight against coronavirus. Now-a-days, many restaurants are using virtual kiosk system which focuses on frictionless, mobile ordering and pay-at-table services which limits the need of face-to-face contact for ordering the food or paying the bill. Use of self-checkout kiosk system has witnessed a growth in public places to prevent a direct contact among people. Hence, the post-coronavirus time will offer lucrative opportunities for the global interactive kiosk market to grow.

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