The global yoga mat market size was valued at $13.3 billion in 2018, and it is estimated to reach $23.2 billion by 2026, registering a CAGR of 7.1% during the forecast period of 2019 to 2026.
Yoga mat helps practitioner to keep their hold strong on the surface while practicing yoga. It serves as the most essential accessory which provides a sort of insulation between the human body and the ground. This prevents any loss of energy, heat or charge from the body to ground and hence provides thermo-insulation.
Increase in health consciousness among consumers, rise in prevalence of obesity, desire to lose weight, improve blood circulation, and reduce stress are some major factors which influence people to participate in yoga and thereby driving the growth of the global yoga mat market. Rising number of yoga studios is expected to bring lucrative opportunities for the yoga mat market to grow during the forecast period. Moreover, government of various countries launched programs to promote yoga. For example, government of Europe opened Ashram de Yoga Sivananda to promote yoga, government of United States implemented yoga intervention in schools, and Government of India allocated more than $133.1 million (INR 1000 Cr) for the development of the AYUSH system of medicine in 2018 which is promoting yoga across the nation. Hence, the various government initiatives in the form of budget allocation and increasing awareness are fueling the growth of the yoga mat market.
Key Segmentation of the Global Yoga Mat Market
The PVC material segment dominated the global market in 2018 as they are cost effective and worldwide available. But cotton/jute segment is expected to grow at highest CAGR during the forecast cast as they are eco-friendly in nature and consumer preference towards yoga mat made from nature material is increasing.
The household end user segment dominated the significant share in global market in 2018 but yoga fitness and club segment of the yoga mat market is expected to grow at highest CAGR during the forecast period. This is attributed to rise in consumer awareness about the health benefits offered by practicing yoga.
The specialty store in distribution channel segment dominated the market in 2018 and is expected to grow at highest CAGR during the forecast period as specialty stores provide various suggestions and guidelines to customers which enable customers to choose the most suitable accessory for themselves.
By geographical region, Asia-Pacific is expected to grow at highest CAGR during the forecast period owing to rise in number of yoga studios and practitioners in India, China, Japan, and Australia. Moreover, government initiatives to promote yoga in these regions is expected to bring lucrative opportunities for the yoga mat market to grow.
Major players included in research study of the global yoga mat market are Eupromed, Manduka, Jade Fusion, prAna, Yaazhtex, Adidas, Hugger Mugger, Aurorae Yoga, Lululemon Athletica, LLC, and Ecoyoga.
Aurorae Yoga Company, a producer of eco-friendly yoga mat and yoga accessories founded in 2009. The company is headquartered in Mahwah, New Jersey New York Metropolitan area. Aurorae Yoga launched three northern lights; eco-friendly, biodegradable Yoga mat made up of PER Eco safe material. The Northern Lights mats are 72″ x 24″ long and 5 mm thick which absorb impact on joints and they are durable, long lasting and odor free.
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